1. Data Controller

The personal data supplied by the User to Loewe or collected by Loewe following access by the User to the Contents of the Website will be stored in a filing system under the responsibility of Loewe, S.A., registered in the Commercial Registry of Madrid in Book 335, Section 194, Page M-6657, with tax identification number A-28003861 and registered office at c/ Goya 4 28001 Madrid (Spain).

2. Purposes of the processing of the User's personal data

The data provided by or collected from the User are used by Loewe for various purposes:

· To define user typologies and profiles.

· To manage, administer, expand and improve the Contents, by analysing their use by the User.

· To design new Content that may be of interest to the User.

· To manage incidents and the maintenance of the Website.

· To send the User communications, bulletins, newsletters and information on activities organised by Loewe, provided that the User has given their express consent for this purpose.

3. Personal data collected

Loewe will collect user data:

· Through the User's browsing and visits to the Website https://theroom.loewe.com and access to its Contents.

· Through the forms that the User has voluntarily and expressly filled in and communicated to Loewe in order to be informed of its activities and the events organised by Loewe.

The personal data that the User has voluntarily and expressly communicated in the Website's online form to be kept informed of Loewe's activities or products will be used for these purposes, as well as, for statistical purposes, to gain a better understanding of the User's interests and preferences.

4. Recipients of the Personal Data; Data shared with third parties

Broadly speaking, Loewe will not disclose any personal data to third parties, except where the development and actions relating to the Website requires a contractual relationship with the data processor and this is strictly necessary to manage and maintain the relationship between the User and Loewe, following the User’s express authorisation. This will take place only for the period essential to enable performance of the processing agreement, and on the same terms and with the same responsibilities as required of the Data Controller. Once the processing has concluded, the data processor will return the personal data to the Data Controller and will delete any copies.

Finally, Loewe may disclose Users' personal data to third parties if this disclosure is required by law, regulatory provision or court order, or if the disclosure is necessary to ensure the protection and defence of Loewe's rights.

5. User Rights

In accordance with applicable data protection legislation and regulations, you are entitled to request access to, rectification or erasure of your personal data, or restriction of processing, and to object to that processing, as well as the right to data portability to the extent applicable.

You can also object to the use of your Data to create your User profile; in which case, you will no longer benefit from personalised advertisements, offers and services. In addition, you have the right to withdraw your consent to the delivery of marketing and advertising materials by electronic means and to profiling based on your preferences, including the use and/or combination of external sources.

These rights may be exercised directly with Loewe by contacting us by email to: customerservice@loewe.com; or sending a letter by post to 159, Avenue Charles de Gaulle, 92521 Neuilly-Sur-Seine cedex, France. You may be requested to provide proof of your identity.

Furthermore, you can ask us to stop sending you information about our offers, news and events at any time by using the hypertext link provided for this purpose in every email we send you. You can also contact us by postal mail, writing to 159, Avenue Charles de Gaulle, 92521 Neuilly-Sur-Seine cedex, France.

In addition, you are entitled to file a complaint with the relevant supervisory authority if you consider that the processing of your personal data breaches applicable data protection legislation (https://edpb.europa.eu/about-edpb/board/members_es).

It is understood that the user has been informed of and accepts the terms and conditions set out above by continuing to browse the website and, where appropriate, by clicking on the “OK” button included in the data collection forms.

6. Data storage period.

Users' personal data will be actively processed by Loewe as long as they do not exercise their right to erasure. The personal data provided will be held for a certain amount of time based on the following criteria: (i) the legal storage obligation; (ii) the duration of the relationship with Loewe and the need to attend to any liabilities ensuing from the relationship; and (iii) requests by the data subject for erasure in appropriate cases.

In the event of exercising their right to erasure, the User's data will be blocked and kept in restricted form at the disposal of the competent authorities for a period of 5 years so as to address any possible liabilities arising from the processing.

Loewe will not store your personal data for longer than is necessary to fulfil the purposes for which that personal data is processed, or as required or permitted by law.

Any personal data collected and processed in the Website’s “Contact” section will only be stored and processed during the management of your request. That data will subsequently be erased.

The personal data used to send you information on the offers, news and events of our parent company will be stored for a period of five (5) years from the date on which they were collected or your last contact with Loewe. When this period expires, Loewe may contact you to find out if you wish to continue receiving information about offers, news and events. Your Data will be removed within a maximum period of one (1) month after any subscription cancellation request.

7. Data Protection Officer contact details (DPO)

If you have any questions regarding Loewe's collection and processing of your personal data, please contact the Loewe data protection officer by sending an email to: dataprivacy@loewe.com.

8. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. When this happens, the updated version will be posted on this Website. We encourage you to regularly check the Privacy Policy to ensure that you are duly informed about our privacy practices.